In the Pink
October arrived wrapped in pink. This month is dedicated to breast cancer awareness, the second most commonly diagnosed cancer in the world. Pink ribbons on products, posters, and flyers reminded us throughout the month of the importance of prevention.
But breasts need to remain a topic for the other eleven months of the year, too. In Croatia, thanks to the National Breast Cancer Early Detection Program, as many as 65% of women in the highest-risk group have been screened – a great achievement, but we must ask ourselves: where are the remaining 35%, and how many women under 50 regularly perform self-examinations or go for check-ups?
We believe part of the answer lies in the fact that the female body is still stigmatized, and “women’s” diseases often carry a veil of shame. Talking about breasts, menstruation, or reproductive health still feels taboo, as if these natural parts of existence should stay hidden. Mastectomy and hair loss, the loss of two traditional symbols of femininity, remain largely unaddressed in public discourse, while women are expected to quietly recover and move on. We rarely hear stories of those who have had their breast, uterus, vulva, or any other “female” organ removed, even though sharing them could bring understanding, strength, and connection.
It’s hard not to notice how closely female identity is tied to body parts that society simultaneously censors and objectifies. From a young age, girls learn to hide what will later be sexualized, to be modest but attractive, natural but perfected. This paradox shapes how women see themselves, always observed, yet rarely understood. If the female body stopped being seen as “vulgar” simply for existing, we’d have more space to talk about its processes, changes, and illnesses without shame. Only then could we begin to see the body not as a spectacle, but as a living, evolving part of who we are.
That’s why at Boobie Traps, we celebrate womanhood - physical, social, and emotional. We believe every body tells a story, and that story deserves to be seen, heard, and felt without censorship or shame. Our work is a small rebellion against the discomfort surrounding something as natural as the human body. So we ask you: check your breasts, breastfeed in public, and wear whatever you want. Talk about your body, laugh about it, care for it, show it love. Because they’re just boobs. Chill.
